MYBOSSWAS la barbottina designed the relaunch of a fine Italian craftsmanship historic brand. CEDIT became an important reference in the 20th century ceramic production, by converting in ceramic the works of important authors as Marco Zanuso, Ettore Sottsass, Enzo Mari, Emilio Scanavino, Mimmo Rotella, Gino Marotta, Achille and Pier Giacomo Castiglioni and Dam Group.
Six authors for six collections. A road trip around Italy to discover the DNA of each project. Barbara Brondi and Marco Rainò of Brh+ from Turin, Marco Casamonti Archea Associates from Florence, Giorgio Clamps from Turin, Franco Guerzoni from Modena, Matthew Nunziati Milan, Giorgia and Daniele Zanellato Bortotto from Treviso.
Project team
Produced by
MYBOSSWAS
Creative Direction
Giorgio Ferrero, Marco Reinò
Direction & Cinematography
Giorgio Ferrero, Federico Biasin
Copywriting
Edoardo Rubatto
Music & sound
Giorgio Ferrero, Rodolfo Mongitore (Minus&Plus)
Graphics
Arianna grasso e Matteo Guerra
Editing
Enrico Aleotti
Cameras
Federico Biasin, Enrico Aleotti, Riccardo Fasano
Photos
Giorgio Ferrero, Gianni Ferrero Merlino
Web
Lara Borgognoni
