Torino Città Creativa UNESCO del Design

Innovation, inclusivity, contamination, community, diversity, beauty, these are just some of the words chosen to describe the free, spontaneous and dynamic creative energy surrounding the world of design in Turin. These words form the backbone of the Torino Creative City video, produced by Circolo del Design with the support of the Turin Chamber of Commerce and Fondazione Compagnia di San Paolo, under the patronage of the City of Turin, and created by Mybosswas.

A collective narrative, a shared vision of the city and its ability to attract inspiration. Over 100 contributors took part in the project, including designers of different generations and levels of recognition, companies behind iconic products of the territory, students, cultural institutions and universities, composing a symphonic framework in which each element contributes to nurturing a deep, experimental and highly cross-disciplinary creative energy that defines Turin.

Presented as a world premiere in Fabriano during the UNESCO Creative Cities Network Annual Meeting, where Turin played a leading role as a UNESCO Creative City of Design, the video unfolds across locations such as Teatro Carignano, Rampa del Lingotto and Spazio MRF, alongside iconic places of the city including Teatro Regio, Museo Nazionale del Cinema, Palazzo degli Affari, Palazzo del Lavoro, OGR, Nuvola Lavazza, Porta Susa railway station, La Venaria Reale and Palazzo Madama.

The project stems from a simple yet profound intuition: even the most complex and stratified landscape is always composed of individual elements that alternate and merge. A collective harmony in which the words, freely chosen by the participants, define the relationship between Turin and creativity, expressing the city’s identity through its cross-disciplinary, forward-looking and courageous design approach.

Participants from the cultural sector contributed to the project on a voluntary basis, all aligned with a shared vision. As explained by Sara Fortunati, Director of Circolo del Design, the video is “a symbol of an interconnected, free and energetic ecosystem.” Conceived in close collaboration with the involved institutions, the video itself becomes a tangible product of contemporary design in its broadest and most cross-media sense.

Screenplay
Giorgio Ferrero, Edoardo Rubatto

Producer
Cristina Sangiorgio

Direction
Giorgio Ferrero

Cameras and editing
Enrico Aleotti, Carlo Mossetti, Luca Rabellino, Carlo Cagnasso

Color Grading
Pietro Formici

Assistant
Gabriele Tuninetti

Lights
Dada Service and Ouvert

Cast

Designers
Patrizio Anastasi
Luca Ballarini
Paolo Berra
Federico Biasin
Michele Bortolami
Barbara Brondi
Elisa Campra
Gianluca Cannizzo
Alessio Capovilla
Federica Castagno
Roberto Maria Clemente
Giovanni de Niederhausern
Paolo Delponte
Anita Donna Bianco
Alessandro Durando
Giorgio Ferrero
Stefano Ferrero
Andrea Filippi
Achille Filipponi
Fabio Franchino
Caterina Gabelli
Matteo Guerra
Francesca Infantino
Alice Lotti
Carlo Malerba
Sara Maragotto
Matteo Milaneschi
Subhash Mukerjee
Pietro Palladino
Federica Pecoraro
Alessandro Pietrantonio
Danilo Ragona
Marco Rainò
Piergiorgio Robino
Alessandro Saglietti
Angelo Sandron
Donato Sansone
Elisa Talentino
Silvio Tidu
Angela Tomasello
Davide Tomat
Stella Tosco
Giuseppe Tuttobene
Mark Vanderbeeken
Emanuele Zaniboni

Companies
Alessi S.p.a.
Aurora S.r.l.
Comau S.p.a.
Ferrino e C. S.p.a.
Gufram
Lavazza S.p.a.
Pininfarina S.p.a.
Quercetti & C. S.p.a.
Sambonet Paderno Industrie S.p.a.
Superga S.p.a.

Students
Silvia Angelucci
Francesco Boccato Rorato
Simone Bonanno
Isa Matilde Bonino
Chiara Cerretti
Cecilia Chiesa
Eleonora Dini
Federico Ercoli
Alessio Ferreri
Francesco Grimaldi
Marta La Camera
Noemi Francesca Lazzaro
Jacopo Lega
Lorenzo Maccarrone
Alice Marchesi
Luca Olmi
Eleonora Setaro

Cultural institutions
Ilaria Bonacossa – Artissima – Internazionale d’Arte Contemporanea
Andrea Busto – MEF – Museo Ettore Fico
Valentina Campana – Associazione Urban Lab
Marco Cassino – FabLab Torino
Carolyn Christov-Bakargiev – Castello di Rivoli – Museo d’Arte Contemporanea
Guido Curto – La Venaria Reale
Sara Fortunati – Circolo del Design
Eleonora Gerbotto – Fondazione per l’architettura / Torino
Gianluca Gozzi – TOdays festival
Christian Greco – Museo Egizio
Walter Guadagnini – CAMERA – Centro Italiano per la Fotografia
Fabio Guida – Graphic Days Torino
Beatrice Merz – Fondazione Merz
Enrica Pagella – Musei Reali di Torino
Marcella Pralormo – Pinacoteca Giovanni e Marella Agnelli
Elisabetta Rattalino – Fondazione Torino Musei
Maurizia Rebola – Fondazione Circolo dei Lettori
Nicola Ricciardi – OGR Torino
Patrizia Sandretto Re Rebaudengo – Fondazione Sandretto Re Rebaudengo
Sergio Toffetti – Museo Nazionale del Cinema