REPLY HOUSE

Reply House transforms Turin’s historic De Sonnaz Barracks into the new headquarters of Reply through a project that combines architectural conservation, urban regeneration and technological innovation.

Commissioned by ACPV ARCHITECTS and Reply, MYBOSSWAS conceived, wrote, directed and produced a three-part video series exploring the ideas behind the project. Rather than documenting the building, the films translate its architectural principles into a cinematic language, investigating the relationship between heritage, innovation and human experience.

Artificial intelligence became part of the creative process, not as a subject but as a filmmaking tool. AI-generated characters were conceived as imaginary inhabitants of the building, embodying its identity and aspirations. Integrated with live-action cinematography, they become the human expression of the same design language that transforms code into matter, extending the architectural narrative beyond the physical space.

The result is a hybrid visual language where architecture, cinema and artificial intelligence converge to tell the story of a place designed for collaboration, research and the future of work.

Project team

Director
Giorgio Ferrero

Director of Photography
 Giorgio Ferrero
Niccolò Arcostanzo

Executive Producers
Marco Quartana
Giorgio Ferrero

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