Art direction, video campaign
Pinacoteca Agnelli
Mybosswas on the rooftop
We’ve always loved putting ourselves at the service of our city’s and country’s greatest cultural institutions. In the year 2022, we stood beside Sarah Cosulich as the new director of Pinacoteca Agnelli.
For this new direction of Pinacoteca, wenarrated the splendid permanent collection and created an ambitious program for future temporary exhibitions. We produced photographic and audiovisual content that accompanies this new course in the “Scrigno” the steel structure designed by Renzo Piano as well as the Lingotto rooftop test track – a stunning area where a series of art installations interfaces the surrounding environment and landscape.
Besides Sarah Cosulich, we would like to thank Lucrezia Calabrò Visconti, Beatrice Zanelli, Gloria Bratoli, Livia Sperandio, Ersilia Rossini, Marta Di Vincenzo and the whole Pinacoteca Agnelli staff for involving us in this beautiful project.
Project team
Creative and project direction
Rodolfo Mongitore
Creative direction and photography
Giorgio Ferrero
Video direction
Carlo Mossetti
Production Director
Cristina Sangiorgio
Video/Audio crew
Carlo Cagnasso
Enrico Aleotti
Davide Santilli
Marco Marasciuolo
Matteo Moretti
