Take up the challenge. Join The Chance.
MYBOSSWAS created and produced a cross-platform communication campaign for The Chance Italy, Nike Football international contest.
A new way of talking about football, from the point of view of young promising players faced with new Serie A talents.
12th March 2012 in Milan’s Sky TV studios, the initiative has been launched during a special edition of Sky show Mondo Goal created by Sky, Nike and MYBOSSWAS renè higuita.
One 3 minutes length episode a week disclosed by 30 seconds promos. Every Tuesday a young promising football professional player (Mattia Destro, El Sharaawi, Fabio Borini, …) challenge a debutant player to join The Chance.
Project team
Creative direction
Giorgio Ferrero, Federico Biasin
Graphic design
Giorgio Ferrero Matteo Cardamone
Video
Federico Biasin Giorgio Ferrero Walter Magri
Music
Giorgio Ferrero & Rodolfo Mongitore
Web developing
Gabriel Joffe
