MYBOSSWAS Adriano Panatta developed the #vincosenzasforzo (#WinningWithoutEffort) campaign in collaboration with Independent Ideas.
A manifesto video, three episodes and dozens of social contents that, within just a few weeks, generated tens of thousands of shares.
Project team
Creative direction
Federico Biasin and Giorgio Ferrero
Video crew
Federico Biasin, Giorgio Ferrero, Riccardo Fasano, Gianluca Mamino, Alessandro Zorio
Music & Sound
Giorgio Ferrero, Rodolfo Mongitore
Cast
Simone Brucato, Yendry Fionrentino
Photo
Gianni Ferrero Merlino, Giorgio Ferrero
Styling
Anna Neretto
Mackup
Serena Gioia
