A campaign designed to accompany the Italian national basketball team during the 2015 European Championships.
MYBOSSWAS Space Jam oversaw all aspects of the communication, from concept to the production of the photography, the commercial and the storytelling across social media.
Five ambassadors and just three hours during the team’s training camp in Folgaria to produce both the photographic campaign and the commercial. The campaign was featured across national newspapers, sports retail stores and social media platforms.
The commercial, designed for the web and to welcome the national team on stadium screens as they entered the court, reached hundreds of thousands of views and shares within just a few hours.
Project team
Direction
Giorgio Ferrero
DOP
Federico Biasin
Crew
Riccardo Fasano, Enrico Aleotti, Gianluca Mamino
Editing and color correction
Riccardo Fasano, Gianluca Mamino
Photo
Giorgio Ferrero, Gianni Ferrero Merlino
Music
Giorgio Ferrero & Rodolfo Mongitore (Minus&Plus)
