A ‘revolutionary’ language involves users in the movement against sedentary lifestyle.
A 15” one long take, conceived reflects the different uses of the Wellness Ball in a extremely impressive unique location.
The spot was planned along the Italian national broadcasters on December 2013.
The magazines campaign has been planned on dozens of Italian and international magazines.
The viral videos conceived and produced by MYBOSSWAS have collected more than 300,000 views in just one week.
Project team
Creative direction
Mybosswas & Giulio Einaudi Editore
Graphic design
Matteo Cardamone Carlotta Zampini
Direction & Dop
Giorgio Ferrero, Federico Biasin
Crew
Riccardo Fasano, Gianluca Mamino, Matteo Casalegno
Editing & post production
Riccardo Fasano & Gianluca Mamino
Color grading
Maurizio Zecchino
Music
Giorgio Ferrero & Rodolfo Mongitore (Minus&Plus)
Web developing
Gabriel Joffe
