MYBOSSWAS renè higuita created and produced a cross-platform communication campaign for The Chance Italy, Nike Football international contest.
A new way of talking about football, from the point of view of young promising players faced with new Serie A talents.
12th March 2012 in Milan’s Sky TV studios, the initiative has been launched during a special edition of Sky show Mondo Goal created by Sky, Nike and MYBOSSWAS renè higuita.
One 3 minutes length episode a week disclosed by 30 seconds promos. Every Tuesday a young promising football professional player (Mattia Destro, El Sharaawi, Fabio Borini, …) challenge a debutant player to join The Chance.
Project team
Creative direction
Giorgio Ferrero, Federico Biasin
Graphic design
Giorgio Ferrero, Matteo Cardamone, Carlotta Zampini
Video
Federico Biasin, Giorgio Ferrero, Walter Magri, Tommaso Bertani, Riccardo Fasano
Photo
Gianni Ferrero Merlino,
Cosimo Mafione
Music
Giorgio Ferrero & Rodolfo Mongitore (Minus&Plus)
