Next-Land is a two-year experimental course on STEM subjects, i.e. science, technology, engineering and mathematics, involving 1000 students from 6 schools in Turin. The course offers workshops and experiential insights, where arts and sciences are experienced firsthand.
As art-director of the project, MYBOSSWAS conceived the name, visual identity, video campaign and the entire communication system.
Next-Land is a project, created in collaboration with the Department of Philosophy and Educational Sciences of the University of Turin, Politecnico of Turin, INFN Institute of Nuclear Physics, Suor Orsola Benincasa University, the Industrial Union and with the participation of the city museums. Conceived by the association of social promotion Next-Level and supported by Fondazione Vodafone Italia, Fondazione Compagnia di San Paolo, Fondazione CRT, Turin Chamber of Commerce, the project has succeeded in creating a virtuous circle of support. It also helps kids with the choice of high school, from September 2020 until December 2021.
Project team
Creative direction
Arianna Grasso, Giorgio Ferrero
Graphic design
Arianna Grasso
Chiara Rondoletti
Spot directed by
Giorgio Ferrero
Dop
Federico Biasin
Camera operator
Luca Rabellino
Assistant
Dario Omizzolo
Video Docs
Carlo Mossetti
